It can be embarrassing if you are not doing what you have preeched to the Internet world. Be it a personal branding or company branding, people will start t talking about you for not being that same kind of person outside.
Case Study of Twitter
In the recent post from ReadWriteWeb, Twitter employees are not twittering as often even though they are in this twitter industry. It reveals that 49 employees have an average of about 100 to 150 messages each. And they are not following some of the top developers that we thought they should be.
In such cases like Twitter, I don’t believe they will have enough Twitter experience to handle the situation. The twitter is becoming more and more important in our everday life with so many people exploring different usage. Its co-founder also wanted everybody to use Twitter like “electricity usage”, it is hard to believe how it will become when its internal staff are not doing what they hve preached.
Be and do in your personal branding
Whether you are doing your own one-man business or you are branding yourself for a better job prospects, it is crucial for you to tell people what you are doing and always be that kind of person wherever you are.
It is kind of easy for people who are branding themselves. That’s because they already have such an enthusiasm within themselves.
Be and do in the company you are employed in
As part of the company, there is a certain brand that the company portrays to the world. It is embarrassing to say that you are not doing what you are working for. But it is also understandable as you are only employed for who you are to bring value to the company.
For example, I can still remember a mobile phone salesperson who works in a certain brand, but she owns another brand’s mobile phone. No matter how good she was saying, when we asked her why she is not owning one herself, she just whispers to her colleagues and walk away! That is so irresponsible but she really cannot explain too much for her situation.
However, in the immediate case on the web such as Twitter, it is better if you have that kind of equivalent experience as your customers so as to relate your own Twitter experience.
Employees who are on the customer frontline should have a certain form of enthusiasm for their companies. And if you have a website, they will see the whole company as a benchmark!
Images Credit: Churchwolf
